From 60M to 200M ISK/month in 12 months.

What we did

The store already had strong products and a loyal customer base — but growth had flattened. Paid social ran without structure, the store leaked conversions, and there was no clear picture of what actually drove revenue.

• Audit & roadmap — we reviewed accounts, tracking and the store itself, then built a tailored growth plan within days.
• Rebuilt paid social — clean account structure across Meta and Google, with systematic creative testing instead of one-off campaigns.
• Offers built for cold traffic — pricing, bundles and angles engineered around margins and AOV.
• CRO and speed — removed friction in the buying flow so the traffic we bought actually converted.
• Reliable data — tracking aligned with how the business really makes money, so every scaling decision was made on facts.

Why a smaller market is an advantage

Iceland is a small market — and that's exactly why it works. Fewer competitors bidding on paid channels, faster brand recognition, and a much shorter path to category leadership. Applied with local understanding and Danish-market discipline, the same playbook that fights for every point of margin in Denmark creates outsized results here.